Demand of product is directly proportionate to supply. From wholesaler to retailer and finally to the consumer is a chain which hold the total flow. Retailer is one who purchases goods from the wholesaler at very nominal cost and then sells it in smaller amount to the consumer for greater gain. That is the reason for rise of retail shops around the world. Now consumers are very selective towards the product and the services given, so they do intelligent shopping through internet, mobile, or by social websites. For the reason, Retail business Intelligence and analytics is designed to optimize decisions, improve financial performance, identify and resolve routine problems.
Since beginning, competition in the market is there for retailers. Marketing Analysis is developed to reduce the pressure in the retail market. Marketing is the strategy of promoting and selling products by advertising and research. A marketing analyzer helps to analyze the strength and the weakness of the retailers. So, a retail shop owner attempts to give the best service to the consumer by opening departmental store, variety store or general store. Foot traffic popularly describes pedestrians, where people experience faster and efficient shopping. In the retail world Foot Traffic Business Intelligence improves the retail performance. This business intelligence works according to customer's experience with effective operation.
Rise of Footflow Retail Analytics in Retail Outlets
Today, intelligent customers go for smart shopping which help to save time. So, retail shop owners always look out for prime location where they attract more and more consumers. Therefore retail group use FootFlow for interpreting customer behavior into actionable information which empowers retail owners to make better business. Footflow works on analysis of business data which is provided by applications and database to increase revenue and profitability.
Now, the data associated with FootFlow Retail Analytics is becoming important software for business success. With footflow analytics, retailers are now able to understand their in-store customer behavior using cutting edge technology where they spend more time, which product create more interest and which lane they choose for shopping. By such knowledge, experience and guidance, retailers can create effective environment for swift changes in customer activity to increase sales. Benefits of analytics for retail stores, aware retailers to:
1. To give best possible customer service
2. Profit of the store
3. Show the effectiveness of marketing
4. Recollect the ratio between the staff to customers
5. Improve conversion rate and average proceedings
6. Clarify operation in every corner of the store to record opportunities
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