No matter what business you are in, in order to compete in today's economic environment you will need to be efficient and productive. This means utilizing the latest in computer software technologies. In this article, we will explore the benefits of SAP CRM and SAP SRM, which assist business in keeping and servicing their customers, as well as in managing the efficiency of the relationships with their suppliers.
SAP Customer Relationship Management:
Retaining the best customers and maximizing the effectiveness of every customer interaction in the areas of sales, service, and marketing is made simple and effective with SAP Customer Relationship Management (SAP CRM). SAP CRM helps companies address short-term commitments to reduce costs, increase decision making ability, and assist companies in achieving differentiated capabilities in order to compete effectively over the long term.
SAP CRM includes features that support core business processes in marketing to analyze, plan, develop, and execute all marketing activities through all customer interaction points, empowering marketers with complete business insights and enabling marketers to make intelligent business decisions. In sales, SAP CRM maintains focus on productive activity to acquire, grow, and retain profitable relationships.
SAP CRM also serves to reduce the cost of service while enhancing customer satisfaction with support in areas including sales and marketing for service, service contract management, customer service and support, return and depot repair, and more.
Additional features include: partner channel management used to attain a more profitable and loyal indirect channel by managing partner relationships and empowering channel partners; an interaction center necessary to maximize customer loyalty, reduce costs, and boost revenue; a web channel to increase sales and reduce transaction costs by turning the Internet into a valuable sales, marketing, and service channel; and a business communications management feature to improve contact center and communication-dependent business process effectiveness and reduce costs.
In order to get the most our of your SAP Customer Relationship Management software, we recommend you have it custom-tailored to your business. Be sure to work with certified SAP consultants so you know the job is being done right, and that your company is utilizing the many functions and features of SAP CRM to provide the insight and analysis you need to anticipate customer needs and build lasting, profitable customer relationships.
Proper installation and use of the SAP software will enable your company provide the flexibility to create unique customer experiences, drive your organization to more consistent, relevant interactions across all channels, and enable end-to-end processes within the industry value chain driving customer value, loyalty, and profitability across the entire value chain.
SAP Supplier Relationship Management:
Hand-in-hand with SAP Customer Relationship Management is the SAP Supplier Relationship Management (SAP SRM) application, which automates, simplifies, and accelerates procure-to-pay processes for goods and services. With SAP SRM businesses can reduce procurement costs, build collaborative supplier relationships, better manage supply bases, and improve the bottom line with innovative offerings and a faster time to market.
SAP SRM enables key business processes, including: Procure to pay for executing the operational activities of procurement; Catalog management which allows companies to manage catalog data as master data in a repository that is deeply integrated with the core application processes; Supplier collaboration to link suppliers to your purchasing processes through the supplier portal; and Supplier evaluation to manage your suppliers and reduce risk through supplier score carding.
As with SAP CRM, with SAP SRM we recommend you work with certified consultants who can assist your company in tailoring your specific needs to the software to achieve benefits including sustainable cost savings for tight process integration, contract compliance for visibility into enterprise expenditures, and a competitive advantage giving you the tools to partner with key suppliers to differentiate in your market, define your supplier management approach, and determine the key metrics that are used to determine supplier success.
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Related links:
Related links:
- Importance of Supply Chain Management in Modern Businesses - click here
- Warehouse Management Systems - A Multifaceted Control Tool for Materials - click here
- SAP B1 Hana and its advantages - click here
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